When I set out to create this brand, I thought about my own childhood—playing dress-up, painting my nails with whatever polish I could find, and swiping on lipstick that was far too bold for my age. I wanted to give kids that same excitement, but in a way that’s safe, age-appropriate, and worry-free for parents-—which is why we’ve dedicated so much time to perfecting every formula.

This commitment led us to develop two unique nail polish formulas: a washable formula for younger children who love to play and explore, and a peelable formula for older kids who are ready for a little more independence—both vegan, non-toxic, and water-based, requiring no harsh solvents.

I also set out to create a line of nourishing, sheer lipsticks—all the fun of makeup, without the heavy, grown-up color. But I didn’t stop there. I wanted to bring that same joy to bath time, so we added a line of bath bombs with biodegradable glitter and a surprise inside—adding a little extra excitement while giving kids that pampered experience we love so much as adults.

The goal was simple: to make products that grow with kids, allowing them to express themselves at the right age, in the right way, while ensuring everything is as safe and gentle as possible. Because beauty should be about fun, creativity, and confidence—not compromise.

From the very beginning, sustainability was at the heart of this brand. It wasn’t just about creating safe, fun products for kids—it was about doing it responsibly. Every decision, from the vegan formulas & biodegradable glitters in the formulas to the eco-friendly packaging, was made with the planet in mind. The goal was to ensure that little moments of joy—painting nails, swiping on lipstick, or dropping a fizzy bath bomb—didn’t come at an environmental cost. Even the manufacturing processes were carefully considered to minimize waste and reduce the brand’s footprint. Because teaching kids to express themselves should also mean teaching them to care for the world around them. After all, beauty should be fun, safe, and kind—to both kids and the planet.