"Creating this brand was a deeply personal journey, inspired by my mother, whose dedication & passion I have had the privilege of witnessing firsthand as I worked alongside her to build Great Pretenders over the past 35+ years. Her commitment to quality, creativity, and purpose shaped my own vision—to provide children with cosmetics and body care that spark self-expression while ensuring the highest safety standards for their young, sensitive skin. If I was going to bring a brand like this to life for my own children & children around the world, I knew it had to be exceptional. Every product has been thoughtfully crafted so parents can feel confident, and kids can experience endless fun."

-Kate Frey