Our Story

Welcome to Lulu & Tilda

A brand inspired by my own daughters & their growing love for all things glamour! As my girls, Lucy & Matilda, have grown, I've watched their excitement for makeup, nail polish, and beauty products flourish. Their curiosity sparked a vision—a labour of love that would become Lulu & Tilda.

Committed to creating safe, playful cosmetics & body care products that allow kids to explore their individuality. We nurture creativity & self-expression, with an unwavering commitment to the highest safety standards.

Our Story

"Creating this brand was a deeply personal journey, inspired by my mother, whose dedication & passion I have had the privilege of witnessing firsthand as I worked alongside her to build Great Pretenders over the past 35+ years. Her commitment to quality, creativity, and purpose shaped my own vision, to provide children with cosmetics and body care that spark self-expression while ensuring the highest safety standards for their young, sensitive skin. If I was going to bring a brand like this to life for my own children & children around the world, I knew it had to be exceptional. Every product has been thoughtfully crafted so parents can feel confident, and kids can experience endless fun."

-Kate Frey

Cosmetics You Can Trust

We believe beauty should be safe, fun, and full of sparkle! That’s why our products are designed with kid-safe, non-toxic formulas, using only FDA-tested, high-quality ingredients like food-grade colorants & biodegradable sparkle.

Proudly designed in Canada and made in the USA, Italy & Germany, every product is crafted to bring joy and imagination. Whether it’s the excitement of a hidden surprise inside a bath bomb or the shimmer of a brand-new bracelet. We’re here to make every child’s introduction to makeup & body care a magical, worry-free experience!